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Seoul for K-Pop Fans: HYBE, Idol Cafés & Hidden Fandom Spots At some point during my first week in Seoul, I realized I had walked past the same building three times without knowing what it was.It was only on the third pass — when I saw a group of young women taking photos in front of it, one of them crying quietly — that I understood. HYBE. The company that made BTS.That moment taught me something about how Seoul works for K-pop fans. The city doesn't ann.. 2026. 4. 17.
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